There are many different types of native advertising and the one we are going to talk about in this post is the article native ad.
Here’s what we’ll cover:
- What a native ad is
- The components of the article native ad
- Why use article native ads
- How to easily create your own native ads
What is A Native Ad?
Simply put, native ads are ads that are designed to not look like ads. There are some subtleties that make it an ad, but at first glance, it doesn’t look like an advertisement. Article native ads combine the traditional “article type marketing” with paid advertising.
Don’t Go And Tell Everyone How Effective Native Ads Are...
This is a hidden gem that will provide a ton of value and will help you sell more at the same time.
Native article ads are literally the same concept as article marketing with a slight twist.
The twist is that you’re writing the article in such a way that you are selling at the same time.
2 Parts To A Native Ad
If you are wondering what an article native ad looks like, there are actually 2 parts to look out for.
Let’s look at it in terms of Facebook paid advertising.
Part 1 - The Paid / Promoted Post
The first part of a native ad is the ad itself. You will want to look out for the paid, sponsored or promoted post you see on Facebook every day of your life. The only difference is that instead of the post going to a squeeze page or a salesletter, it goes to an article, usually on a blog - (hint - kind of like this one).
The article itself is the second part of the native ad. The purpose of the article is to convince the reader they need to take additional action. Think of the article as a salesletter with a little more explanation, value and content included.
In a typical salesletter, you usually see more of “here’s why you need to do xyz”; however, in a native ad you actually go into the “how” and add deeper components of your product or service.
For instance a salesletter might say something like:
You will learn the best foods to eat for breakfast that will give you energy and make you feel full.
On the other hand, your native article ad will actually go into 3 foods you should eat for breakfast that will give you the most energy to start your day.
Do you see the difference?
Native ad articles provide content and lead the reader to take action on what you want them to do...whether it’s to fill out of a form, click on something, or even buy something.
The most important component of a native article ad is a link driving the person to take the next step. This is the entire point of the article!
Here are some selling tools you can include:
- an optin box at the end (or even in the middle) of your article
- a graphic (banner) that links out to your product or service
- a direct link (hyperlink) to the next step (squeeze pages, salesletter) - hint, you can use these throughout your article
Don’t overdue these because remember, the important aspect of a native ad is that they are not intended to look like an ad!
Why Use Native Article Ads?
Native article ads allow you to change the game a bit. While other lazy marketers are direct linking to squeeze pages and salesletters and adding no extra value, native ads go the extra mile to “give to get”.
As you can probably see, it does take some extra effort to write an informative article doesn’t it? The easy way out is just to link directly to a squeeze or salespage…
But there is an easier way...
The team at ScriptDoll wanted to make it super simple for you to create a native article with a click of a button.
How can you write an entire article just by clicking a button? It’s easy with ScriptDoll. All you need is a ScriptDoll profile for your product or service and the software does the hard work for you.
It’s literally push button but yet producing high quality writing.
You will have to tweak the article to be specific for your product or service but the native ad article generator will probably cut your work from 60 minutes down to 15 minutes...and then you’re done and ready to start selling in a much better and effective way!
We strongly advise you to incorporate native article ads to change up the way you sell (and be different from everyone else) and also give your audience great content at the same time.
By Debbie Drum