It has to do with "shading". What I mean by that is that marketers and designers are taking traditional sales copy and making it even easier to read by using color/shading to help segment the sections of copy.
An Few Examples:
and how the the light and dark sections contrast to make it much easier to read the copy.
We have had a ton of request to help marketers put together the Web 3.0 style sales pages so we built the "Web 3.0 Sales Letter Template" into our ScriptDoll Sales Message Engine.
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