Session #4 was pretty stinkin' amazing.
Here's what we covered on this week's office hours:
- 4 Key Features that Can Make or Break Your Perceived Authority
- How to Infuse Your Sales Copy With Authority to Boost Sales
- The Right Way to Include Testimonials and Social Proof on Your Sales Pages
- How to Collect Testimonials and Social Proof When You’re Starting Out
Press play below to check it out.
Session 4 Highlights
- Session Overview (2:07)
- 4 key factors that affect your perceived authority (4:49)
- How to infuse your copy with authority and boost your sales (26:16)
- Using testimonials to show off (the right way) (29:36)
- The best kind of testimonials to use (and they take the shortest time to put on your copy (45:29)
- 2 approaches to collecting testimonials when you are starting a new business (48:19)
- Your awesome questions answered (53:17)